SUMMARY:

Executive Producer with 20+ years of experience delivering large-scale, integrated campaigns across broadcast, digital, social, OOH, experiential, and partnerships. Expert in bidding, budgeting, shoot management, post-production, talent, music licensing, and multi-partner workflows. Known for making fast-paced, high-stakes work feel seamless and collaborative. Calm, collaborative, and solutions‑driven—known for elevating creative while delivering flawlessly under pressure.

EXPERIENCE:

72andSunny - Executive Producer
Sept 2010 – December 2022

  • Led production for major integrated campaigns spanning broadcast, digital, social, OOH, experiential, and partnerships (including Carl’s Jr. // Hardee’s, eBay, StubHub, Totino’s, Old El Paso, Truth, Activision).

  • Oversaw end-to-end production: bidding, budgeting, scheduling, casting, talent negotiations, shoots, editorial, finishing, VFX/animation, color, and audio.

  • Partnered closely with creative, strategy, and account teams to translate ideas into executable production plans that maintained creative integrity.

  • Built, mentored, and guided teams of producers and coordinators; known for steady leadership, problem-solving, and operational efficiency.

MENDELSOHN/ZIEN ADVERTISING  - Senior Producer/Executive Producer
Jan 2005 – Sept 2010

  • Produced broadcast and radio campaigns for Carl’s Jr., Hardee’s, Farmer John, Monster Energy, Hansen’s, and La Salsa.

  • Managed all pre- and post-production including director selection, casting, shoots, editorial, graphics, VFX, animation, audio, and finishing.

  • Oversaw and developed a production department of five producers, driving creative excellence and workflow consistency.

KOVEL/FULLER ADVERTISING - Production Coordinator/Associate Producer
Dec 2002 – Jan 2005

  • Produced broadcast and radio content for Pacific Life, Universal Games, Sizzler, Jiffy Lube, Greenlight, and Cashcall.

  • Managed in-house editorial workflows, timelines, and final delivery pipelines.

TOOLBOX

Bidding/Budgeting · Shoot Management · Post-Production · Talent/Union Coordination · Music Licensing · Editorial/Finishing · VFX/Animation Oversight · Integrated Production · Vendor Negotiation · Creative Problem-Solving

BRAND EXPERIENCE

eBay, StubHub, Carl’s Jr., Hardee’s, Totino’s, Old El Paso, Truth, Activision, PacSun, Pirelli, Farmer John, Monster Energy, Hansen’s, La Salsa, Pacific Life, Sizzler, Jiffy Lube, Universal Games, Cashcall

EDUCATION

Texas Christian University (TCU) — BFA, Radio/Television/Film; Business Minor

American Intercontinental University, London — Study Abroad